zach jones. Email me

Zach Jones

Web & Ecommerce Manager

Currently Digital Marketing Strategist at Southwest Solutions Group, Lewisville TX

I design, build, optimize, and measure every page a customer touches. Concretely: I research the keywords and the intent, decide how the page and the site should be structured, build it in HTML/CSS/JavaScript, write the copy, instrument it, and iterate on what the numbers say. One person, the whole loop — not one slice of it.

Email me about a role Download résumé (PDF)

Carrollton, TX — DFW Remote · DFW hybrid · Charlotte NC hybrid (940) 600-0814

Zach Jones

Impact at a glance

300%
Online sales growth
SixRock Munitions · over 24 months · no paid ads
~30%
More lead form submissions
Southwest Solutions Group · 12 months post-rebuild
100+
Pages built or rebuilt
Five years · four employers and clients
~$1M
Marketing-attributed revenue
Southwest Solutions Group · current role

What I'm looking for

A manager seat where one person owns the site

The role

A Web Marketing Manager, Ecommerce Manager, Website Manager, SEO Manager, or Digital Experience Manager position where I own the loop end to end: intake and prioritisation, page and template builds, QA before anything ships, technical SEO, and reporting on what the site actually produced.

Not a Specialist, Coordinator, Analyst, or Assistant lane — and not a front-end engineering role. I want the site, the backlog, and the stakeholders, not one slice of the pipeline.

Web Marketing Manager Ecommerce Manager Website Manager SEO Manager Digital Experience Manager Site Merchandising Manager

Where and how

Remote is the strong preference, and remote into Texas is worth more than the same number on a coast. Hybrid in DFW works. So does hybrid or relocation to Charlotte, NC.

Compensation target is $95,000–$145,000 depending on scope, with an $85,000 floor. Open to conversations now.

B2B SaaS DTC ecommerce Regulated categories
  • ResearchKeywords, intent, and what the competition actually ranks for
  • StructureInformation architecture, templates, and page hierarchy
  • BuildHTML, CSS, JavaScript, WordPress, WooCommerce
  • WriteThe copy — because the page and the words are one decision
  • MeasureGA4, Search Console, and the form or cart that follows
  • IterateFeed what the numbers said into the next round

Case study

The storefront that had to sell without paid ads

Most ecommerce managers have never had to grow a store in a category where the ad platforms refuse to take your money. I have, and that constraint shaped everything about how I build.

Co-Founder & Operations Manager · 2021–2024

SixRock Munitions — DTC ammunition, WooCommerce

Co-founded an ammunition manufacturer and built its direct-to-consumer storefront on WordPress and WooCommerce. Ran the site as a production commerce property, not a brochure.

The constraint

Google and Meta both restrict ammunition advertising, so paid acquisition was never on the table. The store also had to handle age-gating, compliance copy on product pages, state-by-state shipping restrictions, and payment-processor risk — real operational problems, not footnotes.

What I owned

The storefront end to end: product page builds, checkout and inventory integrations, seasonal landing pages, plugin updates and maintenance, plus all SEO and digital marketing. Copy, structure, internal linking, and the measurement loop.

The result

Online sales grew 300% over 24 months, with no paid advertising available. Driven by on-page optimization, product page structure, copy work, and internal linking.

What I'd do differently

Instrument it properly from day one. I measured structural change against a baseline rather than running a real experimentation cadence — that is the gap I'm closing next, and I'd rather say so than pretend otherwise.

The domain is no longer live. View the archived storefront on the Internet Archive ↗

This is the experience I'd bring to cannabis, supplements, alcohol, nicotine, telehealth, or firearms — categories where organic search carries the growth burden because paid can't. It transfers directly.

Current role · 2025–present

Rebuilding an enterprise catalog's page system

At Southwest Solutions Group I'm the intake point for page requests from marketing, sales, and product stakeholders: scope the ask, set a realistic timeline, build it, review it with the requester, push it live, then report on what it did.

Site-wide product page template rebuild

Audited the existing catalog through SEMrush and Search Console, then rebuilt every product page template in custom HTML, CSS, and JavaScript. Turned walls of unstructured text into scannable, compartmentalised layouts, held load times fast despite heavy imagery, and added schema markup across the rebuilt pages.

Lead form submissions up roughly 30% over the following year.

HTML/CSS/JSSchemaSEOAEOCopywriting

Catalog restructure & information architecture

The site covered several product lines with real overlap, but the buyers were completely different. Structure had been built around how the company thinks about its products rather than how anyone searches, so pages competed for the same queries. Mapped query data against page intent, consolidated and retired the overlapping pages, redirected so equity carried over, and rebuilt the hierarchy so every surviving page has one job and one audience.

Most of the work was making the case to the teams whose pages were being merged.

Information architectureTechnical SEORedirect strategyStakeholder buy-in

Interactive nationwide location map

Designed and built a custom interactive map of pinned project locations to establish nationwide presence, plus state-specific landing pages with localised case studies. Produced new client inquiries from regions the company had no previous traction in, including Arizona, New Mexico, and Colorado.

JavaScriptLocal SEOLead generation

New business division — full website build

Built the digital presence for a new business division end to end, working with subject matter experts and department leadership on copy, keyword-optimized pages, and a cohesive site aimed at an audience that needed trust established before anything else.

Keyword strategyTechnical copySME collaboration

QA gate before release

Every page gets checked before it ships: responsive behaviour across breakpoints, link and redirect integrity, form submission and CRM handoff, metadata, heading structure, and image optimisation. I also write and maintain the internal documentation for how pages get built and what must be checked.

Pre-launch QAProcess documentationCore Web Vitals

AI-assisted production pipeline

Built n8n workflows that automate the repetitive parts of producing pages and case studies, carrying raw input through to a review-ready draft without manual handoffs. Every output still gets reviewed and rewritten before it ships, because plausible-but-wrong is the failure mode that costs you trust with a technical audience.

n8nWorkflow automationAI-assisted dev

Client work

WordPress, WooCommerce, and SEO — through StrataLink and freelance engagements.

SixRock Ammo

Custom ecommerce storefront on WooCommerce with deep SEO and analytics integration.

WordPressWooCommercePHP
Domain retired · archived above

Measured outcomes

What the work produced

Every number below has a timeframe attached. Where I can't attribute a result cleanly, I say so rather than borrowing the credit.

Scope of work and the outcome it produced, by engagement.
Engagement Work Result
Southwest Solutions Group Product page template rebuild, keyword cannibalization audit, schema, AEO/SEO content, interactive map and state landing pages ~30% more lead form submissions over 12 months; new inquiries from AZ, NM, CO; ~$1M marketing-attributed revenue
SixRock Munitions Storefront build, product page optimization, internal linking, speed, technical SEO 300% online sales growth over 24 months, with no paid advertising
Street Jitsu Justin Local SEO optimization, content strategy, technical improvements 22% organic traffic increase
80% Arms Product page optimization, blog content creation, SEO implementation 7% increase in user retention post-implementation

Skills & tools

What I work in

Web operations

  • CMS administration
  • Page & template builds
  • Intake & scoping
  • Pre-launch QA
  • Redirect & URL management
  • Site maintenance
  • Process documentation
  • Vendor coordination

Build

  • WordPress
  • WooCommerce
  • Elementor
  • HTML
  • CSS
  • JavaScript
  • Responsive testing
  • Core Web Vitals
  • Forms & CRM handoff

SEO & AEO

  • Technical SEO
  • Crawlability & indexation
  • Schema / structured data
  • Keyword research & intent
  • Cannibalization audits
  • Content consolidation
  • Local SEO
  • Answer engine optimization

Analytics

  • GA4
  • Google Search Console
  • Google Tag Manager
  • SEMrush
  • Ahrefs
  • HubSpot CRM
  • Conversion reporting

Also

  • Copywriting
  • Case study development
  • Technical writing
  • n8n automation
  • Video production
  • Photoshop & Illustrator

Where I'm not the hire — yet

Stating these up front is cheaper than being found out in week two.

  • No Shopify Plus or Liquid. My depth is WordPress and WooCommerce. Given a few weeks I'd be productive in Liquid; I haven't shipped it, so I won't claim it.
  • No formal A/B testing program at scale. My measurement has been structural change against a baseline, not a continuous experimentation cadence.
  • Limited hands-on consent management platform work. I've designed around compliance requirements, but not run a CMP migration.

Contact

Let's talk about the role

The fastest route is email — I answer same or next business day. Tell me the title and the scope and I'll tell you honestly whether I'm the right fit.

Email
zachjones3299@gmail.com
Best route · same or next business day
Phone
(940) 600-0814
Weekdays, Central time
Résumé
Download the PDF
Two pages, current
Based in
Carrollton, TX
Remote · DFW hybrid · Charlotte NC hybrid