Impact at a Glance
5+
Years Digital Marketing
100+
Pages Built & Optimized
300%
Sales Growth at SixRock
10+
Websites Built & Optimized
Featured Work — National Solutions Provider
current role
// Digital Marketing Strategist — January 2025 – Present
Site-Wide Product Page Rebuild
Rebuilt all product page templates from the ground up using custom HTML, CSS, and JavaScript. Replaced legacy layouts with optimized, conversion-focused pages deployed across all digital properties.
HTML/CSS/JS
SEO
AEO
Copywriting
Interactive Nationwide Location Map
Designed and built a custom interactive location map featuring pinned job locations to establish nationwide presence. Expanded prospective client inquiries into previously untapped regions including Arizona, New Mexico, and Colorado.
JavaScript
Local SEO
Lead Generation
New Business Division — Full Website Build
Sole developer for the company's new business division website. Collaborated with subject matter experts and department leadership to create compelling copy, keyword-optimized pages, and a cohesive digital presence from the ground up.
Full-Stack Dev
Keyword Strategy
Technical Copy
State-Specific Landing Pages & Case Studies
Created localized landing pages for each state featuring project case studies with problem/solution narratives. Reinforced geographic SEO authority and drove regional lead generation.
Geographic SEO
Case Studies
Lead Gen
LinkedIn Video Marketing Campaign
Partnered with company leadership to script, produce, and publish a video campaign on LinkedIn. Increased brand engagement and drove qualified traffic to the company website.
Video Production
LinkedIn Strategy
Scripting
On-Location Video Case Studies
Traveled to client sites to record video testimonials and produce written case studies demonstrating measurable impact on customer operations.
Video Production
Copywriting
Client Relations
Client Web Projects
6 projects
// WordPress development, e-commerce, and SEO — StrataLink & Freelance
| Project | Description | Stack | Link |
|---|---|---|---|
| Gitter Vein | Responsive site with online booking and email marketing integrations | WordPress, Mailchimp, Analytics | View → |
| Legendary Pools | Platform with advanced SEO optimization and custom lead generation forms | WordPress, Custom Forms, Analytics | View → |
| PureDerm NOLA | Scalable solution with custom event calendar and automated booking | WordPress, Booking System, Forms | View → |
| Max Blakesberg | Custom platform with multimedia gallery and contact system | WordPress, Gallery, Contact Forms | View → |
| Fight Supply Shop | Site speed optimization, image caching, and analytics integration | WordPress, Email Marketing, Multi-Vendor | View → |
| SixRock Ammo | Custom e-commerce solution with WooCommerce and deep SEO analytics integration | WordPress, WooCommerce, PHP, Analytics | View → |
SEO & Performance Results
measurable outcomes
// Strategies deployed, results delivered
| Project | Strategy | Result |
|---|---|---|
| National Solutions Provider | Interactive map build, state pages, AEO/SEO content optimization, product page rebuild | Expanded client inquiries into new geographic regions; contributed to ~$1M marketing-attributed revenue |
| Street Jitsu Justin | Local SEO optimization, content strategy, technical improvements | 22% organic traffic increase |
| SixRock Ammo | Product page optimization, internal linking, speed optimization | 160% sales increase over 6 months |
| 80% Arms | Product page optimization, blog content creation, SEO implementation | 7% user retention increase post-implementation |
Technical Skills & Tools
Digital Strategy
SEO / SEM
AEO
Content Strategy
Paid Search & Media
Lead Generation
Digital Campaign Execution
Development
HTML / CSS / JavaScript
WordPress / Elementor
WooCommerce
Website Content Management
AI-Assisted Development
Analytics & Tools
Google Analytics
Google Search Console
SEMrush
HubSpot CRM
Adobe Photoshop & Illustrator
Creative
Copywriting
Video Production
Case Study Development
Technical Writing
Cross-Functional Collaboration